In May 2018, WearingIrish presented the acclaimed, invitation-only salon and showcase series in New York.
Ten Irish designers were selected in a competition that drew more than 170 applicants. The ten were flown to New York and spent 48 hours displaying their creations, meeting potential customers, and forging connections to accelerate growth. The invitation-only program was packed with panelists and guests, eager to discover Irish designers. Click here to see the panel of jurors, speakers, and advisors contributing their perspectives to the program.
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WearingIrish NYC 2018 was an invitation-only, two-day, live event. The program was anchored in salons curated and moderated by Margaret Molloy and hosted by expert groups including: Harvard Business School Women’s Association, Doneger Group, Omnicom Women, Cornell Johnson University NY Club, The Irish Ambassador to the United Nations & Friends, Irish America Magazine Power Women, Bloomingdale’s, Accessories Council of America and more. Guests enjoyed the panel conversations before perusing the ten collections. Designers gleaned priceless knowledge from the panels and direct interactions with the hundreds of fashion-enthusiastic guests who came to hear the speakers, meet the makers, and view the clothes and accessories.
The following designers showcased their collections in New York in May 2018.
Bláith’s unconventional jewelry pieces are the result of innovative techniques and craftsmanship using fine nylon braiding combined with robust metals and delicate crystal.
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WearingIrish NYC 2018 presented the ten designers an unprecedented brand building, learning, and growth opportunity.
- Direct exposure and access to hundreds of US consumers and influencers, including members of the New York fashion community, Irish diaspora, and other groups
- Forum to market current collection to guests in May to fulfill in 2018 and potential for longer-term relationships
- Insights from shoppers on products, pricing, and marketing to help assess the potential for the brand in the US
- Exposure from traditional marketing and social media in the US and Ireland
WearingIrish NYC 2018 was made possible by generous supporters. Bank of Ireland was the lead sponsor. Other valued contributors included: Department of Foreign Affairs and Trade, Tourism Ireland, CIE Tours International, Invest Northern Ireland, Northern Ireland Bureau and Enterprise Ireland. Thank you.